HEMA

Een leuk en makkelijk leven hoeft helemaal niet duur te zijn, vindt HEMA. Loop de winkels binnen en je ziet het meteen: nergens anders vind je die opvallende combinatie van alleen de beste artikelen voor het dagelijkse leven, met een eigen, bijzondere vormgeving, voor verrassend lage prijzen. Nergens anders kom je die eigenzinnige winkelinrichting tegen. En de medewerkers staan altijd voor je klaar: trots, betrokken, met hart voor hún HEMA. Dat maakt HEMA uniek. Echt HEMA.

http://www.hema.nl/


HEMA is an international retail organisation with stores in the Netherlands, Belgium, Luxemburg, France and Germany. Customer-friendly and with a unique profile, HEMA distinguishes itself from other retailers by selling its own brand. In addition, HEMA develops its own assortment and likes to surprise customers with timely offers of products for daily use. HEMA products are typically convenient, practical and attractive and of good quality.

the organisation

HEMA is a centrally managed company. It consists of the Headquarters, the Bakery, the Distribution Centre and Sales. In total HEMA has approximately 10,000 employees - 80% women and 20% men. The average age of a HEMA employee is 35.

formula
At HEMA the customer always comes first. This formula is expressed in a wide assortment of products, low prices and a high degree of self-service in the stores.

a real HEMA product
All products are developed at Headquarters. Safety always comes first at HEMA, which is why all products are tested in HEMA’s test laboratory. Nothing goes on sale before it meets strict HEMA requirements. Likewise, much attention is paid to the quality of the products. If a product fails to please the customer, the motto ‘Not satisfied - money back’ applies. The customer is refunded. That is the real HEMA.

not searching, but finding
The shops exude simplicity and are conveniently organised. The assortment is continuously updated to guarantee the unique HEMA formula. There are many possibilities for expansion - the number of HEMA stores increases monthly.

distribution centre
The logistic heart of HEMA is located in Utrecht and has a surface area the size of 13 football fields. This is where the (inter)national shipments arrive and from where the products are sent to the stores in time. Approximately 250 million articles are processed annually.

pastries
Cakes are amongst the most popular HEMA products. The semi-finished products are made at the Central Bakery and delivered to the various decentralized bakeries. Here the finished products are finished following to traditional methods. An incredible 9 million tompouces (a type of cream slice) are produced annually. Fresh cakes are delivered to the stores every day.